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I spent 40 hours nerding out about one website and compressed my insights down to 2 minutes.

Read my copywriting analysis of Gravy For The Brain or listen to my ahs and ohms on the Copywriting Examples podcast copywritingexamples.com/gravyf

Learn to write sales copy that sells, if you’re a voiceover professional or a voiceover service provider.

A different kind of

Our 20-person theater ensemble based in Berlin, Germany has been working on a play about a coronavirus 7 months ago, before became a thing.

We’ll have our premiere on April 18th in Pankow, join us:

lastthespians.com/

Failed PDF export in Illustrator… just found the solution.

The result before was a blank PDF file with an error text, and resetting the program’s settings worked, see: community.adobe.com/t5/illustr

FYI: Studiolist is the largest search-engine of voiceover recording studios for voiceover artists, audiobook narrators, YouTube creators, and podcasters.

2020 is my last shot to make my 2017-born startup Studiolist.org profitable* with a „labor budget” of 32h a week and a money budget of 12k EUR (which are all my savings).

*profitable means € 770 / mo, because these are my current fix costs: naii.io/2020/costs in an average month.

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RECOVERED!

It was a week with 4.5 days of being in bed (it was probably about time that I got sick) and 2.5 days of light-weight productivity. In a way, my body did an act of revenge and got back the tranquility time that I was supposed to have during my sabbatical the week before (which I didn’t have).

Anyway.

This is what happened in week 6 of building Studiolist.org in 2020:

naii.io/studiolist/6

Zappa Studios 611 (my studio here in Berlin) now has 4 bass traps. On the road to be listed on Studiolist.org as a voiceover-ready recording studio. Yeah!

pixelfed.naii.io/p/naii/130972

*profitable means € 770 / mo, because these are my current fix costs: naii.io/2020/costs in an average month.

I’m documenting everything on YouTube: naii.io/youtube) and on my blog (naii.io/studiolist) with included newsletter.

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It was 2 weeks with 7 days of close to no obligations and a week with full obligations that made me sick eventually. This is what happened…

naii.io/studiolist/4+5

FYI: Studiolist is the largest search-engine of voiceover recording studios for voiceover artists, audiobook narrators, YouTube creators, and podcasters.

2020 is my last shot to make my 2017-born startup Studiolist.org profitable* with a „labor budget” of 32h a week and a money budget of 12k EUR (which are all my savings).

Just added a load of lovely 5⭐️ reviews from the App Stores to our site. Thank you to everyone who’s taken the time to write one! 💙—Laura

better.fyi/reviews/

Manchmal funktionieren Mensch-zu-Mensch-Medien eben auch nicht, aber es war auch meine Schuld… weil ich die Nachrichten nicht verfolgt hab. Ich weiß. Wie konnte ich es wagen?

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Aber wenn es um Dinge geht, die gerade geschehen, bin ich von Mainstream-Medien zu Mensch-Medien gewechselt (nein, nicht Social Media). Ich spreche mit Menschen, finde heraus, was los ist und was ihnen wichtig ist.

Letztes Jahr zu Weihnachten war meine griesgrämige Tante schockiert, dass ich die Negativschlagzeilen über Greta Thunberg, nicht gehört hatte. Ich bat sie, es mir zu erklären, aber sie lehnte ab.

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### German translation

12: Ignoriere (den Nachrichtenstrom) - Stoische Seelenruhe

Ich hab keine Ahnung und hab das geübt. (Ist ziemlich schwer.)

Ich verfolge die Nachrichten nicht mehr. Wenn etwas (Wichtiges) passiert ist, wird es mich erreichen oder Leute werden mir davon erzählen. Wenn es nicht wichtig ist, bleibt es ein Störgeräusch, das meine Aufmerksamkeit nicht erfordert.

Versteh mich nicht falsch. Wissen ist großartig. Ich mag es, weise zu sein und Wissen anzuwenden.

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So sometimes, people-to-people media doesn’t work but it was also my fault… because I didn’t follow the news. I know. How could I dare?

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But when it comes to things that are currently happening, I switched from mainstream media to people media (no, not social media). I talk to people, get their perspective of what’s going on, and what matters to them.

On Christmas eve last year, my grumpy aunt was shocked that I hadn’t heard the bad stuff about Greta Thunberg that she had heard (from the news). I asked her to explain it to me but she refused.

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12: Tuning out (from the news) - Stoic Serenity

naii.io/stoic/12

I have no clue, and I’ve been practicing that. (It’s kind of hard.)

I also stopped following the news. If something (important) happened, it will reach me or people will tell me about it. If it’s not important it will stay the kind of noise that doesn’t require my attention.

Don’t get me wrong. Knowledge is great. I love being knowledgable and applying it.

Of course, when you write for Google, you always write for people. But you use different words when you want the attention (via Google search results) as opposed to when you have the attention of the reader.

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Write killer headlines for Google and your neighbor. But how?

Here’s an example from NPR… npr.org/2020/01/21/798162801/c

…with an answer:

1) Google sees what sounds like a story that arouses curiosity.
2) Once you’re on the page, you see a shorter punchier headline.
3) When you write headlines, pay attention to the first words. They matter.

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