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Clear says:

„The cue is about noticing the reward. The craving is about wanting the reward. The response is about obtaining the reward. We chase rewards because they serve two purposes: (1) they satisfy us and (2) they teach us.

[…]

If a behavior is insufficient in any of the four stages, it will not become a habit. Eliminate the cue and your habit will never start…

The response is the actual habit you perform. This can be a thought or an action. „Whether a response occurs depends on how motivated you are and how much friction is associated with the behavior“. But you also need to have the skills to perform the habit.

And finally, „the response delivers a reward“. Rewards are the end goal of every habit.

…At least that’s what I believe.

A craving is the „motivational force behind every habit“. A cue itself means nothing. I wouldn’t follow through with my behavior if a thought, feeling or emotion didn’t interpret that cue and transform it into a craving.

To complete the habit loop, two more steps are missing: response and reward.

I’m not sure what my cue is for biting nails. It could nervousness (the classic). Whatever it is, there is some kind of hidden problem that I’m solving with it. But a cue itself does nothing if I don’t have a craving to change my current state. In other words, it takes motivation or a reason to act. Like, I don’t crave to biting my nails but I crave the feeling it provides. And sometimes I feel that it’s a lack of salt. So, I’m actually craving the salt that is in the nails…

If we want to know how these small addictions can turn into elephant problems, we need to understand…

How micro habits work

You’re doing something because of the expected outcome of it. But you need to trigger your brain first. This is called a cue, stimulus, or „a bit of information that predicts a reward“, as James Clear says on page 47 of Atomic Habits and following. A cue triggers your brain to start a behavior.

But there are many other forms of addiction. The recipe for why it works is often the instant gratification or reward that you get.

Endlessly scrolling through your social media feeds, gossiping around or biting nails have become habits. And you’re not in control anymore. They control you.
When I bite my nails, I do it compulsively. I can’t stop it. But when I have days without biting I’m happier and in charge. That’s great.

5: You’re probably an addict… - Stoic Serenity

youtu.be/JVo4jYf6fXU

My friend Matt quit social media 4 months ago, and he couldn’t be happier.

Social media and technology have become a very common addiction. That’s why websites like Digitally Well exist. Their founders, Crystal and Madi, „keep you informed on how to use tech with intention in a world where apps are designed to hijack your attention.“

Mr. Robot season 4 episode 11 is so far my absolute favorite cos I’m loving the transition from „Dark Elliot” to „Happy Elliot” and then another twist at the end of the episode which was a cool suprise as well.

Consider that…

A professional Grammy-nominated music producer is struggling and still hasn’t figured it out. Sometimes they don’t even know who they are and why they’re here.

Then it’s time to cut the pedestal of stardom. Bring them down to your ground because that’s where they are.

And that’s when social status becomes irrelevant and that’s when a 13-year old can produce a globally recognized pop song.

Try the exercise yourself

And answer the three questions:

- Who are you?
- What do you?
- Why are you here?

And I’m sure you can watch any masterclass right now - I’m not bashing any other companies or anything like that - but I’m sure you can watch interviews, YouTube videos, masterclasses and you’ll be like… Wow, they’re literally saying nothing. They don’t even know their own craft.“

His point is that high-level producers are just fumbling around because „they know not what they do“.

Sometimes actions speak louder than words, and sometimes that’s what matters. So…

But let’s still assume he told the truth by saying:

„The pros don’t even know what they’re doing. I had a whole biology degree at Villanova University and all you do in biology is observe patterns. And that’s all I do. I bring it to you in the music production space because the pros don’t even know what makes them great.

Ok, so he confused the psychological states of competence or (and that’s maybe more likely) he tried to prepare his sales pitch by bending the definition of it.

Granted.

And on a side note: You can know something and be good at it without being able to express it or sell your knowledge. That’s why artists - who are deeply immersed in their craft - have marketers and managers who do that for them.

„The individual has had so much practice with a skill that it has become "second nature" and can be performed easily. As a result, the skill can be performed while executing another task. The individual may be able to teach it to others, depending upon how and when it was learned.“

So, it’s not that the producers don’t know what they’re doing. They know so well that their knowledge has turned into muscle memory. And that’s where it can seem that they’re just in flow all the time.

It gets confusing. But he tries to make an argument with the meaning of something that has another meaning. He probably was looking for an angle or hook to sell his premium membership.

However, quoting Wikipedia, this is what the 4th stage of competence looks like and what he wanted to say…

The guy then confused the 4th stage a little when he said:

„This is where you don’t know that you know something and this is where the majority of professionals are.

So in the flow of what they’re doing, they don’t even know why they’re good. They don’t even know what they’re doing. They don’t even know why they made that decision.“

4 Levels of competence

He said:

„There’s four levels of competency.

There’s unconscious incompetence which means that you don’t know what you don’t know.

There's conscious incompetence which means you know that you don’t know.

There’s a third level which is conscious competence. It’s that you know that you know something. […]

Once you practice there at the conscious competence, once you know that you know it becomes […] a habit and this is called the unconscious competence.“

Nothing sells better than the truth.

Believe or not, these are the words from an agency. It’s what Daniel Harmon, Chief Creative Officer at Harmon Brothers, said.

But back to the music producer because he also talked about competency.

- I’m here because 20 years ago I saw that people pay money for doing something that I enjoy doing. So, I might as well turn this into a career and not only do it for fun.

Sounds very different. And now your perception of Jay or George has turned into a different direction, right?

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