Then a bit more CSS fiddling for the Mailchimp signup form and a run. Yes, I did a run again and earlier this morning I was even doing soft stretching exercises while listening to mediative sounds called „The Pilgrim“ via https://mynoise.net. Digging it!
I worked more on Copywriting Delivery and set up a newsletter for people to sign up for if they’re interested to dominate their niche market. I’m going to research 10,000+ resources over the next years and share early results exclusively via email. You can sign up at www.copywriting.delivery/newsletter/ - this is something for Heidi :)
Today’s biggest epiphany was a new mantra for me to live by:
1. Work on your product,
2. get product-market(-founder) fit,
4. eat healthy and
5. spend time with quality people who add value to your life
This is my new guiding principle to live by, and this also led to the conclusion of today (see further below).
Then more time spent on listening to Naval Ravikant’s „How to get rich“ podcast episode (3 hours of goodness and wisdom). One of my conclusion was the raise of my hourly rate to 5,000€/hr. An hourly rate absurdly as 5k makes sure that I’m only spending time on things that really matter to me. You never know how long this live is going to last… *memento mori*
Then orga work - replying the most urgent and important emails as well as updating my Calendly availability. I will no longer make it possible to schedule a meeting with me on the weekend. Why? A weekend is considered sabbatical-like time. And one condition for a sabbatical is „You don’t schedule in advance“ because one big point of a sabbatical is the release form obligations - a scheduled meeting would be an obligation because you need to attend.
I got up and tidied up, did the laundry and continued writing on a draft for a copywriting show. I ALMOST STARTED THE SHOW TODAY but then I realized it would be a distraction. I have to get my impulses under control. They are next - next to my biological-reproduction urges - my own inmost worst enemy.
Then the usual tasks, checking via video for the startup diary, sharing Copywriting Daily, and day job.
This was day 134. Until May 31, 2019 I had been validating my 👷♂️ startup https://studiolist.org within 4 months while traveling and working (day job, voiceover). If there had been no market validation till June 1, 2019 the startup would have 🧟♂️ died - but it didn’t. So, now I’m in the phase of making it profitable = 2k of monthly recurring revenue is the aim.
Also, I don’t wanna be shy about it and share it: If I didn’t have the kind of work that I’m doing (the copywriting startup and studiolist.org) I could as well kill myself because except for the projects (which I’m calling babies probably by intention) there would not be so much to be alive for. At least that’s how it feels. There’s an emptiness inside me, sometimes very strong.
Thanks for reading.
I appreciate you.
And in the afternoon the decision: If I cannot make 6,000 EUR in sales from the beginning of July to the end of December 2019 (in 6 months), the Copywriting Delivery startup will die and I’ll get a full-time remote day job. Friday, June 14th, marks an important date in my life because this would mean the end of 11 years being a self-employed freelancer, and a decade of fighting. That’s at stake, plus my ego.
Still I believe it’s the right call to make and the right path in the big picture.
…I believe that’s the future of copywriting. Human text meets app made by machine. Something like that.
I was also inspired by the tweet of Pieter Levels when he said: „My goal is to support 100+ independent creators this year through Patreon, if you know anyone doing interesting projects, tweet me!“ I wish I was in that position already. I really want to be in that position. I know: No wishful thinking, focus on what you can control but I’m feeling weak right now…
Rocky morning it was today. It must have been this book by Nick Disabato („Cadence & Slang“) that hit me hard. I read a bit last night before going to bed: he talked about the importance of text in interaction design and made references to the classics „The Elements of Style“ and „On Writing“. So, when I got up this morning I immediately added this new insight as an educational series on copywriting delivery, named „Copy for software interfaces“…
This was day 133. Until May 31, 2019 I had been validating my 👷♂️ startup https://studiolist.org within 4 months while traveling and working (day job, voiceover). If there had been no market validation till June 1, 2019 the startup would have 🧟♂️ died - but it didn’t. So, now I’m in the phase of making it profitable = 2k of monthly recurring revenue is the aim.
Also today was a real beauty. Not too warm not too cold. Fresh air and in the sun a nice warming effect. And no allergy reaction which for me is the best. It was also the day after the storm because yesterday it was raining a lot, and wind was strong. I like the „After War“ feeling. Everything’s pretty all of a sudden again - or at least gives you the feeling that you can start from scratch again, not matter your past.
Totally digging this shift of mindset that has been happening over the past years. 2014/2015 was probably when it all started - when I „changed“ haha :D
Other stuff was day job, Copywriting Daily, accountability via an online forum and a conversation with older person being in pension who’s doing bird photography now. It’s good to talk to old people - in order to reverse-engineer your own life path until „old“ (100+). He wasn’t that old though ;)
Email 💌 Direct-Response Copywriter For Bootstrapping Tech 🚀 Startups. I put ideas into your head.
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