And yes, I also feature real sales copy from people’s websites and provide an optimized version. I recently did that yesterday with Hugo’s Mastodon hosting service where I analyzed his pricing tiers, dissected them, rearranged the pieces, and (hopefully) made something more favorable for his (future) customers. I’ll see what the results will show.


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Yes, I’m aware that time plays a role because you don’t immediately buy from someone you don’t know. I get it.

But through each email, I’m making sure it’s valuable for you (it makes you money, lowers your expenses, or (just today) reminds you that taking care of your health can only be the number one business priority—an unhealthy CEO is not a great CEO).

Here’s how you get this value:

1. Go to
2. Enter your email address
3. Click „Subscribe” (and stick with me)

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Fourteen days ago, I started sending daily emails to our fellow indie makers and voiceover professionals. I’m targeting both. And I’ve sent 14 emails. Not a big accomplishment, right? Well is it really not?!

Think about it…

If I was on a weekly schedule (like many people are), it would have taken me 14 weeks - that’s three-and-a-half months) - to reach the same number.

And THAT’S quite a difference.

So remember when I was saying Zoom is a privacy and security train wreck? Apparently, that was an understatement:

“Zoom has ‘rolled their own’ encryption scheme [with] significant weaknesses … [and transmits] meeting encryption keys through China.”

Via @ScottMortimer


The Data Protection Commissioner in Zurich about #Zoom:

"Zoom can only be used during the #corona crisis. The Global Data Processing Addendum must be signed and returned to Zoom."

The original text in German:

"Zoom kann nur während der Corona-Krise eingesetzt werden. Voraussetzung ist, dass das Global Data Processing Addendum unterzeichnet und an Zoom retourniert wird."

The 26 pages (!) Addendum:

#GDPR #deGoogle
#Jitsi #Nextcloud

#Zoom is taking it to a new level - after leaking your webcam data to anyone who knows your computer's IP for Mac & leaking your data to Facebook on iOS, Windows 10 is next with leaking your login credentials.

Enjoyed re-listening to a goodie and „oldie” from April 2017 where Kevin Rogers had Sean McCabe with him to talk about his business journey and how to overlap using a day job that makes it possible to build up your passion business (with a calculated risk)

@anonymousdude 😯 I like how you’re expanding my horizon. Really cool 😎

@Joachim_Rees Echt guter Hinweis. Danke dir :) Das kommt dem was ich mit Studiolist mache schon sehr nahe.

Was mir direkt auffällt, ist u. a., dass jeder ein Host sein kann und (anders als bei Studiolist) keine Vor-Ort-Verifizierung stattfindet -

Auf jeden Fall bestätigt dies, dass ich mit Studiolist (auch wenn ich mich auf Voiceover Artists und Podcaster konzentriere) einen Markt habe. Nur eben Venture-Kapital will ich nicht einholen. Deren App ist aber inspirierend.

And to quote one of my favorite bands (also from 2008):




Weather report

Still valid 12 years after… regarding people’s behavior, maleducation, media production, gossiping, and media consumption.

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Let’s pretend Mastodon was there when it was 2008 (a time when Facebook was used to send a status update)…

I’m reading „American Girls in Red Russia Chasing the Soviet Dream” while listening to Blancmange - What’s the Time and Howard Jones - Things Can Only Get Better

(new old-school update with no link)

The solution to our privacy problems, suggested Hansson, was actually quite simple.

If companies couldn’t use our data to target ads, they would have no reason to gobble it up in the first place, and no opportunity to do mischief with it later.

From that fact flowed a straightforward fix: “Ban the right of companies to use personal data for advertising targeting.”

Copywriting Analysis and Optimization of voice actress Leonor Lemée’s website

In the last seven days, I analyzed Leonor Lemée’s mobile website on the iPhone X and optimized it. It’s the result of 24 hours of work.

Leonor is a French-British voiceover actress who grew up in Paris and Ecuador. She is bilingual since childhood and now living in London.

Learn to write sales copy that sells, if you’re a voiceover professional or a voiceover service provider.

Our car insurance is due to be renewed in April. This is what my Apple News feed looks like right now.

Apple protects your privacy my ass.


@anonymousdude good point, and now my illusion of time-travel has gone obsolete :P but I still like the idea of time-travel by (temporarily) ignoring the earth’s motion around the sun

who said time-travel is only sci-fi…

I just traveled one hour into the future (joined by a couple of hundred million others here in Europe). How cool is that when you understand how relative and arbitrary time is…

Anyone remember The Inevitable Return Of The Great White Dope?

You can pimp your sales copy too? Go to and get my daily emails and weekly real-world case studies to make more money.

The best way to defy Covid–19 times is to defy the complaining and blaming by taking action (deviating, pivoting, adapting).

See you at Copywriting Examples!


Alex Kluge

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