Alexander Kluge 🐣 naii.io @naii@mastodon.naii.io

An ad that is a tutorial that is an ad.

Watch this well-executed video by Descript:

https://www.youtube.com/watch?v=Maz0TVyTwiw

Lesson:

“Nobody watches ads. People watch what interests them, and sometimes it’s an ad.” (Howard Luck Gossage*, a 1960s adman)

*I slightly adapted the quote cuz people _watch_ ads nowadays, they don’t necessarily _read_ them anymore.

#marketing #copywriting #ad

The first step of any creator hoping for lasting success—whether for ten years or ten centuries—is to accept that hope has nothing to do with it.

To be great, one must make great work, and making great work is incredibly hard. It must be our primary focus.

We must set out, from the beginning, with complete and total commitment to the idea that our best chance of success starts during the creative process.

Do go make and share. Do what you can’t.

A search engine born in 1997 doesn’t have to look like it’s still 1997… twenty-three years later!!!

Here’s an example of German search engine for kids at the age of 8 to 12 years.

https://www.blinde-kuh.de/index.html

And it is soooo sloooooowwww...

Happy Wikipedia Rake

Wikipedia was so happy that I had visited its German „Rake” that it jumped out of joy…

Great move by the CSS guru who embedded that „feature”.

You can replicate it if you scale your browser window to ~880px.

Hav phun!

Top 10 Voiceover Tips by Peter Dickson

What separates the amateur from the pro

1. Get comfortable in your studio

2. Have a streamlined process

3. Envision your ideal VO career

4. Create a work list the night before

5. Be proficient in at least one DAW

6. Don’t wait for the phone to ring

7. Back up your material

8. Diversify your income streams

9. Claim for relevant business expenses

10. Become a master at your chosen niche

[macOS] If you cannot delete a DataVaults file, try this…

1. Reboot into recovery mode (⌘-R as soon as you hear the startup chime)
2. Use the menu to open Terminal
3. Type "csrutil disable" + return
4. Then reboot
5. Now empty the trash.
6. Finally, re-enable SIP by booting back into recovery mode and using the command "csrutil enable".
7. Reboot and you are good to go.

Source: https://forums.macrumors.com/threads/cannot-delete-item-in-trash.2182377/?post=27690767#post-27690767

Four years ago I met Mike who’s been developing ilys.com. It has always been a paid service but now (and at least until the end of 2020) he’s making it a public service.

The crux is…

You set a writing goal (X words) and when you write you only see the last letter you just typed.

This helps to get into flow.

I just tried it again (a few minutes ago) with 120 words and here’s the result…

Writing like that feels pretty good and it kills the inner censor/editor.

I hope it’s helpful for you.

Is this a proper mouth-and-nose mask?

My buddy Hannibal has some left(overs), he said…

Gallows humor but (sadly) probably true for some companies…

Who led to the digital transformation of your company?

A) CEO
B) CTO
C) COVID-19

These 2 things made me more productive:

1. Track every second of your life (I’m using Toggl)

2. Write every day by sending daily emails to your list (I’m using Substack)

Why do they work for me?

With Toggl I know exactly how I’m spending my time. It’s the truth, and I’m using only 4 broad categories:

- Sleep
- Leisure time
- Commission work
- Business organization

I’m also using 3 project-specific categories that are less relevant for you because you have your own projects.

Am I immune to the Coronavirus? Probably not. But…

While people are freaking out and calling it „crazy” times, I can’t relate. Like not at all.

I was wondering why, and then I concluded:

My theater ensemble and I (about 20 people), we’ve been working on a Coronavirus-themed theater play [1] for the past 8 months - http://lastthespians.com. Our head-writer envisioned a play in which a coronavirus destroys humanity. In reality, we’re not at this point yet but …

A different kind of #CoronaVirusUpdate…

Our 20-person theater ensemble based in Berlin, Germany has been working on a play about a coronavirus 7 months ago, before #coronavirus became a thing.

We’ll have our premiere on April 18th in Pankow, join us:

https://lastthespians.com/

Write killer headlines for Google and your neighbor. But how?

Here’s an example from NPR… https://www.npr.org/2020/01/21/798162801/chinas-coronavirus-is-spreading-but-how

…with an answer:

1) Google sees what sounds like a story that arouses curiosity.
2) Once you’re on the page, you see a shorter punchier headline.
3) When you write headlines, pay attention to the first words. They matter.

# Tag 269

Check-in für Tag 269 von #startupdiarystudiolist aus St. Petersburg, Florida, wo ich wegen einer Copywriting-Konferenz bin und um mich mit Aufnahmestudios zu connecten.

Heute ist Sonntag, an dem ich durch die Stadt und die Vororte laufe, eine SIM-Karte besorgen werde, Einkäufe mache und mich mit dem ersten Studiobesitzer treffe.

# Day 269

Check-in for today’s day 269 of #startupdiarystudiolist from St. Petersburg, Florida for a copywriting conference and to connect to recording studios.

Today is Sunday which I’m using to walk around the city and suburbs, get a SIM card, do groceries and have my first meeting.

‪# Tag 268‬

‪Check-in für den heutigen Tag 268 vom #startupdiarystudiolist - es geht nach St. Petersburg, Florida für eine Copywriting-Konferenz und um mich mit Aufnahmestudios zu connecten.‬

‪Ich aktualisiere diesen Thread im Laufe des Tages. Updates auch auf Englisch.‬

‪In den nächsten Tagen werde ich meine Reise dokumentieren und das fortsetzen, was ich Anfang 2019 getan habe, als ich meine 4-monatige Reise nach Marokko, Portugal, Spanien, in die USA und nach Großbritannien dokumentierte.

# Day 268

Check-in for today’s day 268 of #startupdiarystudiolist - I’ll be heading to St. Petersburg, Florida for a copywriting conference and to connect to recording studios.

I’ll be updating this thread during the day. Updates will also happen in German.

For the next couple of days I’ll be documenting my trip and continue what I’ve done in the beginning of 2019 when I documented my 4-months trip to Morocco, Portugal, Spain, the US, and the UK.

Let’s go!

Can’t tell if homeless or just techpreneur…

have a good weekend whether you’re tech geek, solopreneur or an actual homeless person though I would doubt that you would read this post.

SPECIAL - Day 137 RAW Update (from zero to profit = 2k EUR MRR) - English and Deutsch - of #startupdiarystudiolist.

https://www.instagram.com/p/By1OPe4Ip1z/

#travel #europe #berlin #germany #startup #remotework #digitalnomad

I entered HYPER FOCUS for copywriting client work success. No public studiolist diary until the end of June (for now) and maybe longer. The point is to make 250 euros per week so I eventually make 6k in 6 months…