You don’t need a website, a logo, business cards, et cetera, when you’re starting out. What you need is...

An opportunity for people to buy something from you (an offer).

People buying from you (conversion).

You need an offer that converts.

Once you have an offer that converts, you scale, meaning: you do more (often) of what works.

Scaling can include and usually does include having a website.


I feel this is important to emphasize when I see people kicking off their businesses with shiny objects first, as a way to avoid doing the hard work first and/or distracting themselves from doing the most important work.

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