Big mouth floating like a butterfly and stinging like a bee
If I’ve learned one thing from Muhammad Ali in Ken Burns’ documentary about Ali it’s his approach to marketing:
Until you’ve reached what you wanted, e.g. be a worldwide champion, be LOUD and seek attention, if it plays to your strength and character. When goal reached, become quiet.
But always keep your cool.
For those speaking German,
you can watch the whole 8h documentary (4 parts) on ARTE...
https://www.arte.tv/de/videos/100957-001-A/muhammad-ali/
...or ARD...
https://www.ardmediathek.de/sendung/muhammad-ali/staffel-1/Y3JpZDovL2FydGUudHYvY29sbGVjdGlvbnMvUkMtMDIwNDQy/1/