The straight line between AdTech and Radicalisation:

AdTech › Algorithms › Rabbit Holes › Radicalisation

(c) Bob Hoffman 2021


Adtech collects data about people which is fed into algorithms.

Algorithms use the data to feed more “engaging” content to people. This content is often sensational and can drive people down “rabbit holes”.

Rabbit holes are where most irresponsible, fanatical and inflammatory content lurks. It can lead to radicalisation.

Radicalisation leads to nothing but trouble.

(c) Bob Hoffman 2021


I’m a messenger.

Don’t kill the messenger.

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