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An ad that is a tutorial that is an ad.

Watch this well-executed video by Descript:

youtube.com/watch?v=Maz0TVyTwi

Lesson:

“Nobody watches ads. People watch what interests them, and sometimes it’s an ad.” (Howard Luck Gossage*, a 1960s adman)

*I slightly adapted the quote cuz people _watch_ ads nowadays, they don’t necessarily _read_ them anymore.

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