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What really pisses me off is that my joy (for technology, innovation, and the latest “cutting-edge pony” to admire) has shrunk because as I’ve learned over the years that how you make money (ethically) is equally important as the outcome of the company’s R&D and their flagship product.

So, my thought process has become:

1. Does the company offer a great product? Cool.
2. Is their business model ethical and transparent so that even I can understand it?

And only when answered yes, do I build up a fascination for the company and its product.

It’s a bit like the curse of knowledge, but I guess I’ll get used to it.

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