Write killer headlines for Google and your neighbor. But how?
Here’s an example from NPR… https://www.npr.org/2020/01/21/798162801/chinas-coronavirus-is-spreading-but-how
…with an answer:
1) Google sees what sounds like a story that arouses curiosity.
2) Once you’re on the page, you see a shorter punchier headline.
3) When you write headlines, pay attention to the first words. They matter.
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