2 Billion People Worldwide Using Ad Blockers - cc @aral + @better

If you doubt that the current model of online advertising is a scourge, have a look at these numbers. According to the great Doc Searls, worldwide over two billion people are now using ad blockers.

Internet World Stats says that there are now 4.3 billion internet users and Global Web Index says that 47% of them are blocking ads.

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Let me say what I've said a thousand times. Online advertising is valuable and necessary because it funds an amazing array of utilities and enjoyable experiences that otherwise would not be available to us for free. The problem is not advertising per sé. The problem is the current model of surveillance-based online advertising -- based on tracking and spying -- which leads to a certain kind of extremely annoying, dangerous, relentless, and dreadful advertising.

Source: Bob Hoffman - The Ad Contrarian - adcontrarian.blogspot.com - NEWSLETTER #155/ March 24, 2019

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