Alexander Kluge 🐣 naii.io @naii@mastodon.naii.io

Lebensaufgabe: Bremsen und Faker identifizieren und ignorieren. Leute reden lassen. Eigenes Ding machen - mit den richtigen Partnern. Focus!

(21. Juni 2013, 10:04) https://twitter.com/Naii/status/348124290379571200

Some things will never change.

If you’re curious about how I’m doing and what I’ve been up to 👉 https://alexanderkluge.org/now

Wanna meet in person or talk remotely? 👉 https://naii.io/meet

I’m documenting everything on YouTube: https://naii.io/youtube) and on my blog (https://naii.io/studiolist) with an included newsletter.

FYI: Studiolist is the largest search-engine of voiceover recording studios for voiceover artists, audiobook narrators, YouTube creators, and podcasters.

2020 is my last shot to make my 2017-born startup Studiolist.org profitable* with a „labor budget” of 32h a week and a money budget of 12k EUR (which are all my savings).

*profitable means € 770 / mo, because these are my current fix costs: https://naii.io/2020/costs in an average month.

RECOVERED!

It was a week with 4.5 days of being in bed (it was probably about time that I got sick) and 2.5 days of light-weight productivity. In a way, my body did an act of revenge and got back the tranquility time that I was supposed to have during my sabbatical the week before (which I didn’t have).

Anyway.

This is what happened in week 6 of building Studiolist.org in 2020:

https://naii.io/studiolist/6

Zappa Studios 611 (my studio here in Berlin) now has 4 bass traps. On the road to be listed on Studiolist.org as a voiceover-ready recording studio. Yeah! #studiolist

https://pixelfed.naii.io/p/naii/130972443383828480

*profitable means € 770 / mo, because these are my current fix costs: https://naii.io/2020/costs in an average month.

I’m documenting everything on YouTube: https://naii.io/youtube) and on my blog (https://naii.io/studiolist) with included newsletter.

It was 2 weeks with 7 days of close to no obligations and a week with full obligations that made me sick eventually. This is what happened…

https://naii.io/studiolist/4+5

FYI: Studiolist is the largest search-engine of voiceover recording studios for voiceover artists, audiobook narrators, YouTube creators, and podcasters.

2020 is my last shot to make my 2017-born startup Studiolist.org profitable* with a „labor budget” of 32h a week and a money budget of 12k EUR (which are all my savings).

Manchmal funktionieren Mensch-zu-Mensch-Medien eben auch nicht, aber es war auch meine Schuld… weil ich die Nachrichten nicht verfolgt hab. Ich weiß. Wie konnte ich es wagen?

Aber wenn es um Dinge geht, die gerade geschehen, bin ich von Mainstream-Medien zu Mensch-Medien gewechselt (nein, nicht Social Media). Ich spreche mit Menschen, finde heraus, was los ist und was ihnen wichtig ist.

Letztes Jahr zu Weihnachten war meine griesgrämige Tante schockiert, dass ich die Negativschlagzeilen über Greta Thunberg, nicht gehört hatte. Ich bat sie, es mir zu erklären, aber sie lehnte ab.

### German translation

12: Ignoriere (den Nachrichtenstrom) - Stoische Seelenruhe

Ich hab keine Ahnung und hab das geübt. (Ist ziemlich schwer.)

Ich verfolge die Nachrichten nicht mehr. Wenn etwas (Wichtiges) passiert ist, wird es mich erreichen oder Leute werden mir davon erzählen. Wenn es nicht wichtig ist, bleibt es ein Störgeräusch, das meine Aufmerksamkeit nicht erfordert.

Versteh mich nicht falsch. Wissen ist großartig. Ich mag es, weise zu sein und Wissen anzuwenden.

So sometimes, people-to-people media doesn’t work but it was also my fault… because I didn’t follow the news. I know. How could I dare?

But when it comes to things that are currently happening, I switched from mainstream media to people media (no, not social media). I talk to people, get their perspective of what’s going on, and what matters to them.

On Christmas eve last year, my grumpy aunt was shocked that I hadn’t heard the bad stuff about Greta Thunberg that she had heard (from the news). I asked her to explain it to me but she refused.

12: Tuning out (from the news) - Stoic Serenity

https://naii.io/stoic/12

I have no clue, and I’ve been practicing that. (It’s kind of hard.)

I also stopped following the news. If something (important) happened, it will reach me or people will tell me about it. If it’s not important it will stay the kind of noise that doesn’t require my attention.

Don’t get me wrong. Knowledge is great. I love being knowledgable and applying it.

Of course, when you write for Google, you always write for people. But you use different words when you want the attention (via Google search results) as opposed to when you have the attention of the reader.

Write killer headlines for Google and your neighbor. But how?

Here’s an example from NPR… https://www.npr.org/2020/01/21/798162801/chinas-coronavirus-is-spreading-but-how

…with an answer:

1) Google sees what sounds like a story that arouses curiosity.
2) Once you’re on the page, you see a shorter punchier headline.
3) When you write headlines, pay attention to the first words. They matter.

I got a new baby. Her name is Copywriting Examples https://copywritingexamples.com

Where voiceover professionals and voiceover service providers learn from real-world case studies (website copy analyses).

Sometimes you miss out on sales because of poorly written copy.

That should be a thing of the past. Therefore…

Every week I analyze a voiceover website and I give you actionable tips that you can apply to your own page.

Improve your sales copy and make it swoosh… 💸

Wenn du an der Ampel wartest, genießt du diese ungeplante Pause, nutzt sie als Zeitvertreib und gönnst dir völlige Gelassenheit.

Du gewinnst Klarheit durch die einfache Aufgabe, deine Arbeit zu erledigen.

Genau das habe ich getan, als ich für Studiolist vier Monate unterwegs war und mein Startup erfolgreich validiert habe. Deshalb verbringe ich 2020 nun damit, mich herauszufordern, Studiolist profitabel zu machen.

Geh jede Aufgabe mit standhafter Überzeugung an. Tu es als ob es deine letzte Pflicht wäre. Und ignoriere alles, was dich zurückhalten kann: Irritierende Gefühle, Drama, Eitelkeit und Anmaßungen darüber, was dir zustehen sollte. Vergiss es.

Du erledigst wenige Aufgaben, aber diese machst du gut.

Wenn du abwäschst, übertriffst du dich.

Wenn du mit dem Hund spazieren gehst, nimmst du du seine spielerische Stimmung auf.

11: Mach deinen Job - Stoische Seelenruhe

https://naii.io/stoic/11

Genau vor einem Jahr habe ich eine 4-monatige Reise vorbereitet, in der ich mich herausgefordert habe, mein Startup Studiolist zu validieren. Und das waren die Worte, die ich gelesen hatte, bevor die Reise losging.

Mach, was vor dir liegt.

You do very few tasks but you do them well.

When you clean dishes, excel.

When you walk the dog, join the playful mood of him.

When you wait at the traffic light, enjoy this unplanned break as a pastime and indulge in serenity.

You gain clarity by doing the simple task of doing your job.

And yes, that’s what I did when I successfully validated Studiolist after four months of being on the road. That’s why I’m spending the year 2020 challenging myself to make Studiolist profitable.