Alexander Kluge 🐣 naii.io @naii@mastodon.naii.io

A conversational style helps because people tend to pay more attention when they perceive that they’re in a conversation, since they’re expected to follow along and hold up their end.

The amazing thing is, your brain doesn’t necessarily care that the “conversation” is between you and a book!

On the other hand, if the writing style is formal and dry, your brain perceives it the same way you experience being lectured to while sitting in a roomful of passive attendees. No need to stay awake.

A conversational style helps people pay more attention.

It’s one of my favorite takeaways from Head First JavaScript Programming.

The original quote is…

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"Endlich" gibt es dann den deutschen Ableger von Masterclass.com.

Meet Your Master - https://www.meetyourmaster.de/

Heiner Lauterbach macht den ersten Schritt mit der Plattform: https://www.meetyourmaster.de/de/kurse/heiner-lauterbach-lehrt-schauspiel

Copywriting is interface design. Great interfaces are written. If you think every pixel matters then you also need to think every letter matters.

A short classic read from 2005.

https://signalvnoise.com/archives2/getting_real_copywriting_is_interface_design.php

#copywriting

Now using Basecamp for personal habit creation and habit maintenance. The automatic check-in feature does the job.

#habits

I did a video analysis of CheckWise’s copywriting.

CheckWise is an online-buddy accountability service for self-employed professionals made by Aleix Ramon.

Watch the full analysis:

https://naii.io/copywriting-analysis/checkwise-by-aleix-ramon/

#copywriting

There is no 2nd wave. It’s not a comeback. It was never gone.

Media only needs a reason to talk about COVID-19 again and SECOND WAVE sounds better than “It’s still there and still fatal AF—business as usual”. And even the rising cases in the US don’t cut it anymore. People get complacent when it’s not NEW.

#media

Facebook and America are now indivisible, says the Observer writer who broke the Cambridge Analytica scandal – and the world is the sicker for it

https://www.theguardian.com/commentisfree/2020/jul/26/with-facebook-we-are-already-through-the-looking-glass

Underrated advantage of masks in the German supermarket…

You don’t get to see the typical grumpy corner’s of a German mouth (Angie Merkel style)

Covid-19 makes grumpy faces disappear.

#notetoself

Man sieht die griesgrämigen Gesichter in deutschen Supermärkten nicht mehr. Ok, da gibt es immer noch die Augen als Spiegel der Seele, aber zumindest die Merkelmundzüge sind eliminiert. Dänks Covid!

Now, we’ve transitioned to Basecamp and while we have fewer participants in our group at least I know that we’re on a platform that allows us to scale our project (and project communication) to any size.

More serious and more organized.

Thanks to Basecamp I can handle multiple projects easily. I don’t get confused, scattered, or worried anymore. I get peace of mind.

Basecamp’s relatively high price ($99/mo) makes me act on a project with more seriousness, yes, both commission work and leisure-time projects.

For example, we’ve used Trello for our theater group for about a year and it turned into a mess. Some people even refused to use it because they didn’t get the hang of it.

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Today, I gained a higher understanding of the English language. Not by some quantifiable ABC test, purely by feeling connection and how the words I listened to transformed when they arrived at the cerebral friary.

The frequency was higher in Amsterdam but here in Berlin it’s real and lasting.